Indianapolis Motor Speedway Project 100Indianapolis, Indiana

Browning Day is continuing its 25-year relationship with the Indianapolis Motor Speedway by participating in this exciting new project. Project 100 is a major capital improvement initiative titled after the Indianapolis Motor Speedway’s plan to conclude the project in alignment with the 100th Running of the Indianapolis 500 in 2016. Project 100 was tasked to create fan-focused experiences and entertainment options to further establish the Indianapolis Motor Speedway as an iconic sports and entertainment facility as well as “The Greatest Race Course in the World.” Browning Day wass one of two teams that have been assembled to manage the multi-year, $100M effort.

In addition to grandstand renovations, track improvements, and other facilities projects, a new plaza and public park space was built at the intersection of Crawfordsville Road and 16th Street. Browning Day was charged as the lead designer in an effort to envision, design and document a new entry sequence into the historic facilities at the Motor Speedway which also serves as a flexible and programmable public open space. Gate 1 Plaza spans more than a mile along the western edge of the track. The new entry gate and forecourt to the plaza will be open to the public 365 days a year, providing photo opportunities, and areas to congregate while the IMS facilities are not in use. In keeping with the iconic architecture of the IMS Pagoda (a Browning Day legacy project) and surrounding facilities, the entry gate and site furnishings utilize steel and concrete to pay homage to the greater facility. Pedestrian seating, lighting, green infrastructure and wayfinding elements all geared towards enhancing the fan’s progression into the track are utilized within the new plaza scheme. Using contextual materials that were once used to build the motor speedway, the entry plaza aims to be historically sensitive to the traditions and past times of the track while providing new opportunities and new experiences for race fans in the future.